from our comparison websites in high‑value U.S. verticals
700K+ Leads generated annually
AI‑enabled bidding for lower‑cost, higher‑volume leads
#1 Google buyer in USA for
Solar, Roofing, Siding, Bathroom Remodeling
#2 Google buyer in USA for
Windows replacement
New home services verticals
Kitchen, HVAC, Basement waterproofing, Mold
New insurance verticals
U65 health insurance & Home contents
Of the more than 15 million businesses globally that buy clicks from Google and impressions from Meta, most would make a significantly better investment buying leads from HowMuch Group.
Most just haven't met us yet! With almost $US 500 billion spent on Google and Meta Ads alone in 2025, this is a very good thing to be good at.
Product Launch
HMG.ai launches Andy.ai, the worlds first AI powered home services buying assistant
Andy is a cutting-edge, consumer-focused quote assistant for home services. Explain what you need in plain language, and Andy helps gather and compare options without forcing you to share your personal phone number.
Answers that fit your situation — Andy responds to how you describe your goals, constraints, and timeline — not one-size-fits-all blurbs.
From “should I?” to “who can help?” — Andy helps move you from “should I?” to real quotes and trusted providers in the categories HMG knows best.
Privacy-first by design — Get quote comparisons and next steps without handing your personal phone number to every provider.
Grounded in HMG’s market depth — Built with years of U.S. consumer and home-services intelligence behind the scenes.
Large-scale paid search and performance marketing business focused on the highest‑intent
home services categories in the United States. We operate established and growth verticals,
purchasing and optimizing paid search traffic at scale to generate high-quality leads.
SolarEstablished vertical since 2014 - HowMuch has been one of the largest purchasers of paid search traffic in the U.S. and a long-standing, highly recognized supplier of leads to the solar industry.
RoofingLaunched 2021 - a semi-mature, very large market with substantial upside. We currently sell leads to ~250–300 roofers/month while there are 100,000+ roofing companies nationwide, so room to expand coverage and increase per-lead monetization is significant.
SidingA newer vertical launched in 2024 - HowMuch is already the largest purchaser of siding replacement Google Ads traffic in the U.S. and the vertical remains rich with growth potential.
Bathroom RemodelingLaunched 2025 - now a major purchaser of Google Ads traffic. This vertical is gross-profit positive at small volumes and expected to scale significantly over the next three years.
Window ReplacementLaunched 2024 (growth gaining in 2025) - now profitable at the gross-profit level with additional room to grow market share and volume.
New VerticalsKitchen remodeling, HVAC replacement, basement waterproofing, and mold remediation were launched in 2025; currently early stage and not yet profitable (traffic cost > lead revenue), but expected to become profit contributors by end of 2026 as volumes and optimization improve.
Whether you are a contractor, insurance agent, lender, or enterprise partner,
HowMuch Group delivers high-intent customers that grow your business profitably.
